Press Release––Touch Display Research forecasts Apple to adopt AMOLED display within 18 months

Santa Clara, June 26, 2013—In the newly published “Touch and Emerging Display Monthly Report”, Touch Display Research Inc., an independent market research and consulting firm specializing in touch screen and emerging display technologies, analyzed the market situation and forecasts that Apple will adopt AMOLED (active matrix organic light emitting diode) displays within 18 months.

Figure: Apple could adopt AMOLED display and produce smart watch, new phone or TV.


Source: Touch Display Research, Touch and Emerging Display Monthly Report, June 2013

Apple’s revenue is slowing down after several years of very rapid growth. Apple’s stock price has declined in the past year from a peak of $700 per share last October to the current price of $404 per share. Apple is seeking the next hot gadgets to sustain its growth. For Apple to achieve that goal we believe the new display choice is critical, as the new display will decide the form factor and battery life of the devices.

“AMOLED displays could offer the benefit of flexible or curved unique form factors, low power consumption, and full color. AMOLED is a mature technology and has been in mass production for a decade. However, AMOLED is still more expensive than LCD. When adding to Apple’s brand, design, software, and apps, the combined package could convince consumers to pay a high price,” said Dr. Jennifer Colegrove, president and analyst of Touch Display Research, Inc.

  • LG has commercialized both flat and curved 55” OLED TVs, when will Samsung’s OLED TV come to market?
  • Corning and Asahi Glass Corp are competing head to head in the areas of cover glass, ultrathin glass, LTPS/oxide TFT substrate, and others. The battle is heating up. Which company is the market leader? What strategy for your business or investment does Touch Display Research recommend?
  • Intel is promoting touch screens for ultrabook PCs. What is our forecast of touch screen penetration on notebook PCs from 2013 to 2016?
  • Phablets are gaining momentum––over 20 phablet models from a dozen OEMs are already in the market. What’s Touch Display Research’s strategy recommendation?

Touch and Emerging Display Monthly Report answers all these questions and more. Our report provides analysis of touch screens, OLED displays, OLED lighting, e-paper displays, flexible displays, 3D displays, pocket projectors, near-eye display technologies and market trends. We cover up-to-date news and also give comparisons, insights, and market forecasts. The report reviews conferences and trade shows at which we have attended or given a speech. With one year of this report, we can be your “eyes & ears”, with insight on touch screen and emerging display technology. The June 2013 report is in PDF format and available immediately. You can subscribe on our website: in the report and consulting page, or contact us by email:

About Touch Display Research Inc.

Touch Display Research, Inc. is an independent technology market research and consulting firm specializing in touch screen and emerging display technologies such as OLED displays, OLED lighting, flexible displays, e-paper displays, 3D displays, near-eye displays, pocket projectors, quantum dots, gesture controls, voice controls, and eye controls. Touch Display Research provides standard reports, consulting projects, and due diligence for touch suppliers, display manufacturers, consumer electronics ODMs/OEMs, material suppliers, investor companies, venture capitalists, and companies who are merging or acquiring companies in the touch screen, display, and materials industry. More about us on our website: