Tag Archives: ADAS

SID Vehicle Display 2017 Conference had record high attendees

October 3, 2017.  By Jennifer Colegrove Ph.D.

I just returned from the SID Vehicle Display and Interface 2017 conference in Detroit, Michigan. It was my honor to meet some of you in person.

This year’s conference had record high attendees—approximately 500 industry professionals. I recall when I spoke at this conference about 10 years ago regarding touch screen, there were approximately 100 attendees. This growth is another reflection of the automotive industry’s adoption of advanced technologies.

Dr. Thomas Seder, GM Technical Fellow & Chief Technologist-HMI at General Motors, gave a Keynote speech titled “Augmented Reality System Architecture, Supporting Technologies and HMI Requirements” on September 26th.

Figure: Dr. Thomas Seder gave speech

Photo by: Dr. Jennifer Colegrove, Touch Display Research.

On behalf of Touch Display Research, I gave a presentation on Automotive Market’s New Opportunities for Touch Screen, Touchless Control, Flexible Displays and Smart Windows.

Figure: Dr. Jennifer Colegrove’s presentation

More analysis and review of SID Vehicle Display 2017 Conference can be found in the “Touch and Emerging Display” monthly report.

Thanks for reading,

Dr. Jennifer Colegrove and team

Tesla will use more than 21 sensors for advanced driver assistant system

October 20th, 2016

This week, Tesla announced that all Tesla vehicles produced in their factory – including Model 3 – will have the improved sensors for full self-driving capability.

Beginning with vehicles manufactured in late 2014, all new Tesla Model S vehicles come equipped with a camera mounted at the top of the windshield, forward looking radar, and ultrasonic sensors in the front and rear bumpers.

Triggered by the deadly accident in this May, Tesla’s CEO, Mr. Elon Musk, indicated that Tesla will update the Autopilot in end of September/early October to Autopilot 8.0. They’ll change the camera-as-the-primary-technology ADAS (Advanced Driver Assistant System) to radar-as-the-primary-technology ADAS.

Touch Display Research believes Tesla’s radar-as-the-primary ADAS still needs camera in it, since radar can’t detect the traffic light color, nor pained lines for lanes. Camera is still necessary in the ADAS.

This week, Tesla announced they’ll integrate more than 21 sensors for their cars:  8 surround cameras provide 360 degree visibility around the car. 12 updated ultrasonic sensors complement this vision, allowing for detection of both hard and soft objects. A forward-facing radar with enhanced processing capable of seeing through heavy rain, fog, dust and even the car ahead.

To process all the data collected from the 21 sensors, Tesla also upgraded their new onboard computer with more than 40 times the computing power of the previous generation.

The automotive industry’s adoption of new technologies has accelerated in the past couples of years. ADAS (Advanced Driver Assistant Systems) includes many features. The top 3 most popular/critical features are automatic emergency braking, pre-collision warning, and blind-spot warning.

Figure 1. Automotive innovations: touch, display, ADAS and touchless human-machine-interaction

automotive-scope-figure-3

Source:  Automotive touch, display, ADAS and touchless 2016 report, Sept 2016, Touch Display Research Inc. Drawing credit: Parrot

In the recently published “Automotive touch, display, ADAS and touchless HMI 2016 report,” Touch Display Research Inc., a market research and consulting firm, analyzes automotive touch screen, display, ADAS (Advanced Driver Assistant System), and touchless human-machine-interaction (HMI).

Touch Display Research forecasts the overall automotive touch, display, ADAS and touchless HMI market will grow from $15 billion in 2017, to $60 billion in 2023.

Figure 2. Automotive touch, display, ADAS and touchless HMI revenue forecast

automotive-forecast-2016

Source: Automotive touch, display, ADAS and touchless 2016 report, September 2016, Touch Display Research

Currently ADAS feature is optional in many high-end cars, and we believe it will quickly become a must for many new buyer. By 2022, ADAS will become standard in most American cars. The $60 billion opportunity will be gobbled by over 500 companies, which include approximately 100 automotive companies, approximately 200 touch screen companies, over 200 touchless human-machine-interaction (HMI) companies and approximately 30 display companies.

Thanks for reading,

Dr. Jennifer Colegrove and team

Automotive is hot topic at MIPI DevCon 2016

September 14, 2016

I just attended the MIPI DevCon 2016 conference, which was held by MIPI (Mobile Industry Processor Interface) organization in Mountain View, California this week. It’s a very good conference with 200+ attendees and 20+ exhibitors this year.

MIPI (Mobile Industry Processor Interface) is a global, open membership organization that develops interface specifications for the mobile ecosystem. It was founded in 2003 by ARM, Intel, Nokia, Samsung, STMicroelectronics and Texas Instruments. Now, MIPI has over 250 member companies worldwide.

Several presentations discussed MIPI in automotive industry. For example, Toshiba’s general manager, Yoshimoto-san talked about their image recognition processor in automotive ADAS (advanced driver assistant system).

Figure: Toshiba’s general manager, Yoshimoto-san gave presentation at MIPI DevCon 2016

toshiba-yoshimoto-san

Photo by: Touch Display Research

Mixel’s CEO, Mr. Ashraf Takla discussed camera-based and radar-based automotive ADAS interface and their work with NXP.

Figure. Mixel’s CEO, Mr. Ashraf Takla gave presentation at MIPI DevCon 2016

mixel-ceo

Photo by: Touch Display Research Inc. 2016

In the recently published “Automotive touch, display, ADAS and touchless HMI 2016 report,” Touch Display Research Inc., a market research and consulting firm, analyzes automotive touch screen, display, ADAS (Advanced Driver Assistant System), and touchless human-machine-interaction (HMI). More than 500 companies working on automotive technologies are profiled in the report, which includes over 100 automotive companies, over 200 touch screen companies, over 200 touchless human-machine-interaction (HMI) companies and about 30 display companies.

The automotive industry’s adoption of new technologies has accelerated in the past couples of years. More and more touch screens and displays are integrated in the automobiles for better infotainment, intuitive control, and safety. ADAS (Advanced Driver Assistant Systems) and touchless human-machine-interaction have saved lives. We forecast that automotive touch, display, ADAS and touchless HMI market will have rapid growth in the next several years.

The “Automotive touch, display, ADAS and touchless HMI 2016 Report” is available immediately and includes a PowerPoint file of over 380 pages and an Excel database.

You can subscribe on our website: www.touchdisplayresearch.com in the Market Research Report page or contact us by email: jc@touchdisplayresearch.com

Thanks for reading,

Dr. Jennifer Colegrove and team