September, 23, 2013
Today Microsoft announced the updated Surface tablet PCs: the Surface 2 and Surface Pro 2. This time both will use a display with the same resolution––1920X1080.
Figure. Microsoft Surface Pro 2
Photo source: Microsoft, September 2013
In October 2012 and February 2013, the first Microsoft-branded tablet PCs were released––the Surface RT and Surface Pro. After years of focusing on software, Microsoft now had a tablet product in addition to hardware lines such as the Xbox game console.
In Microsoft’s July 2013 financial report, the company took a $900 million loss due to the Surface. Obviously, the first Surface tablet PC wasn’t very successful.
As we wrote in the August issue of Touch and Emerging Display report, we believe one of the mistakes that Microsoft made was with the display. A 10.6” size and two different pixel formats for the RT and the Pro were used. 10.6” size was never mass-produced by any display manufacturer before Surface, therefore both of the 10.6” displays were custom made, and that meant a high cost. The result was the high price of the original Surface tablet.
Nevertheless, the second round should be better. Microsoft used the same pixel format this time for both the Surface 2 and Pro 2. More analysis about the touch screen and active pen features can be found in our Touch and Emerging Display monthly report.
Thanks for reading,
Jennifer and team