Tag Archives: eye tracking

Apple acquired eye tracking company SMI for Augmented Reality, Virtual Reality, and Artificial Intelligence

July 13th, 2017, By Jennifer Colegrove Ph.D., CEO and Principal Analyst at Touch Display Research Inc.
Recently, Rumors hold that Apple has acquired Germany-based eye-tracking company SensoMotoric Instruments (SMI). Neither Apple, nor SMI has announced anything yet.

AR, VR, and AI are the next big things. Apple, Google, Microsoft, Amazon, Samsung, LG, Intel, Qualcomm, Facebook are all working on these technologies.

Although Apple hasn’t announce any AR/VR product yet, Touch Display Research forecasts that Apple will release augmented reality (AR) devices in the 2017/2018 time frame.

Figure 1: Apple is getting ready for AR, VR and AI

Source: Touch and Emerging Display monthly report, Touch Display Research, 2016

Sensors are very critical components for augmented reality, virtual reality, and artificial intelligence devices.

In 2010, Apple acquired voice recognition technology company Siri.

In 2013, Apple acquired Prime Sense which has camera based gesture control technology.

In 2015, Apple acquired VoiceIQ and Perceptio to boost Siri. In 2015, Apple acquired Zurich-based Faceshift, which has technology to scan a person’s facial features to create avatars and other figures that capture a person’s facial expressions in real time.

In 2016, Apple acquired Flyby Media, startup that developed technology for mapping spaces using smart phones.

In August 2016, it is said Apple acquired artificial intelligence (AI) startup Turi Inc. for about $200 million. Turi’s technology could be add into Apple’s Siri and help with human machine interaction.

In 2017, Apple acquired eye-tracking company SMI.


There are over 20 types of sensor technologies are used for augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) applications. We organized them into 10 categories: touch sensor and touch pad, camera-based gesture control, ultrasound and radar based gesture control, eye tracking, voice recognition, photodiode sensors, proximity touch screen, motion sensor, short-range wireless and other touchless technologies.

Figure 2:  Sensor technology categories in the report

Source: Sensors for Augmented Reality, Virtual Reality and Artificial Intelligence market 2016 Report. Touch Display Research Inc.

All the eye-tracking companies are analyzed and compared in chapter 7. Over 10 Key players– Apple, Google, Microsoft, Amazon, Samsung, Facebook, etc.–are analyzed one-by-one in Chapter 16.

Touch Display Research forecasts that sensors for AR, VR, and AI market will be $97 billion in 2017, and will reach $160 billion in 2022. The $160 billion opportunity will be gobbled by over 200 sensor suppliers and integration companies.

The “Sensors for Augmented Reality, Virtual Reality and Artificial Intelligence market 2016 Report” is available immediately and includes a PowerPoint file (over 320 pages) and an Excel database.

PowerPoint file >320 pages
Excel database Profiles >200 companies. Market forecasts to 2022. Units, ASP, Revenue
Published time May, 2016
Price $5200 for company with <5 user. $5900 for company with 5 or more users

Thanks for reading.

Dr. Jennifer Colegrove and team

About Touch Display Research Inc.

Touch Display Research, Inc. (www.TouchDisplayResearch.com) is an independent technology market research and consulting firm specializing in touch screen and emerging display technologies such as OLED displays, OLED lighting, flexible displays, e-paper displays, ITO-replacement, Active pen, 3D displays, near-eye displays, pocket projectors, quantum dots, gesture controls, voice controls, and eye controls. Touch Display Research provides standard reports, consulting projects, and due diligence for touch suppliers, display manufacturers, consumer electronics ODMs/OEMs, material suppliers, investor companies, venture capitalists, and companies who are merging or acquiring companies in the touch screen, display, and materials industry. We are member of FlexTech Alliance, SEMI and SID.


CES 2016 what to expect

December 29, 2015

First of all, on behalf of Touch Display Research Inc., we wish you a Happy New Year.

In early January, I’ll travel to Las Vegas for CES 2016. At CES, we expect to see:

  1. Flexible or transparent OLED digital signage from LG and Samsung. In the “Flexible OLED display technologies, supply chain and market forecast 2015 report”, Touch Display Research analyzes flexible OLED display technologies, manufacturing process, other competing technologies, and shows the flexible OLED display had attracted over 180 companies and research institutes.

Figure 1. Flexible OLED display industry ecosystem with over 180 companies and research institutes

Flexible OLED 180 ecosys

Source: Touch Display Research.

  1. We’ll see Quantum Dot displays from most OEMs at CES 2016. In the “Quantum Dot Display and Lighting Technologies and Market Forecast 2015 Report” Second Edition, Touch Display Research forecasts that the quantum dot display and lighting component market will surpass $2 billion by 2016 and reach $10.6 billion by 2025. This report profiles over sixty companies working on quantum dot materials and quantum dot components.

Figure 2. AUO’s 85” quantum dot TV with 3M and Nanosys’ QDEF

AUO 85 QD TV with TDR

Photo by: Touch Display Research

  1. Augmented reality and virtual reality with touch and touchless sensors. In the newly published “Touchless Human-Machine Interaction Sensor Market 2015 Report,” Second Edition, Touch Display Research forecast gesture control, voice recognition, and other Touchless HMI sensor market will reach $44 Billion by 2021.

Figure 3. Touchless HMI Sensor Technologies and Companies

touchless company number 2015

Source: Touch Display Research

See you at CES 2016. If you can’t make it, it’s OK, we’ll have CES 2016 review in the “Touch and Emerging Display monthly report”.  You can subscribe on our website in the Market research report page.

Thanks for reading,

Jennifer and team


Touchless Human-Machine-Interaction (HMI) Sensor Market has attracted over 200 companies

October 6, 2015

Touchless Human-Machine-Interaction sensors include voice recognition, gesture control, eye tracking, proximity touch, motion sensors, short-range wireless interaction and others.

This market is gaining momentum:

  • Microsoft Windows 10 OS added two touchless HMI features: voice control and facial recognition.
  • Apple recently acquired two touchless HMI companies.
  • Facebook joined the touchless HMI wagon in 2014 by acquiring Oculus. In 2015, Facebook/Oculus acquired another two touchless HMI companies.
  • Augmented reality and virtual reality devices “love” touchless HMI sensors, since they rely on touchless HMI sensors for sensory inputs to function smoothly, and deliver the cool imagery and features.
  • Google announced radar-based gesture control project Soli in 2015.

Over 200 touchless sensor suppliers, system integrators, and brand companies working on touchless HMI sensors. Camera-based gesture technology attracted 58 companies working on it; 49 companies are active on motion sensor fusion; 30 companies are active on voice recognition.

Figure 1. Touchless HMI Sensor Technologies and Companies

touchless company number 2015

Source: Touch Display Research, Touchless HMI Sensor Market 2015 Report, October 2015

Thanks for reading,

Jennifer and team