Aug 27, 2014
Yesterday, we were invited and attended LG Electronics’ OLED TV event in Silicon Valley, California. It’s a good event to meet with LG’s OLED TV people and networking with other analysts and media.
LG demonstrated two curved 55” OLED TVs, the new 2014 model: 55EC9300, which is just become available in BestBuy stores in US this week. You can buy it now for $3499, that is only 23% of last year’s OLED TV price!
LG put the curved OLED TVs side by side with two curved 55” 4K LED backlight LCD TVs from Samsung.
Figure. LG’s OLED TV event
Photo by: Touch Display Research Inc., August 2014
LG’s booth is also full of curved TVs. The most attractive one is the 77” 4K flexible OLED TV, which they claim is the world’s first 77” flexible 4K OLED TV. I think that is true.
Many other TV suppliers also showcased curved TV at this CES, such as Hisense, Haier, Konka, Panasonic.
Curved TVs provide a unique form factor and cinema-like immersive view. We believe the ecosystem of flexible and curved displays is maturing. Good progress has been made in many areas. TFT on plastic substrate is already commercialized; ultra-thin glass is commercially available; ITO-replacement material is in mass production; bond de-bond and roll-to-roll manufacturing processes and equipment used for flexible displays are more precise.