Tesla Touch Screen: the Win the Fail

February 2, 2021, by Jennifer Colegrove, Ph.D., CEO and Principal Analyst, Touch Display Research

“Touch is not easy, especially for automotive”, I’ve been saying this many times in my presentations at the SID Vehicle Display and Interface conferences. Tesla’s 17 inch touch display is a winning factor for Tesla. The big touch display immediately wowed millions of fans.

Figure. Dr. Jennifer Colegrove gave presentation about “Automotive Touch, ADAS, Touchless Control, and Smart Windows Market Forecast”

Photo credit: SID and Mr. Larry at Ford

However, today Tesla announced it will recall 135,000 Tesla Model S and Model X over touch screen failures. In the recently published “Automotive Touch, Display, ADAS and Touchless HMI 2020 Report, 3rd Edition” Touch Display Research Inc. has analyzed Tesla’s touch screen and its failure reasons.

Although there are many similarities, the touch panel for automotive market is very different from those in consumer electronics. The focus for touch panel intended for the consumer market is low price, low power consumption, portability, and typically less than 3 years of durability. On the other hand, automotive market requests over 10 years of durability while operating in harsh environment, but is willing to accept high price.

Figure. Automotive touch, display, ADAS and touchless HMI technologies, supply chain, and market forecast 2020 report

Source: Touch Display Research, July 2020

This report mainly covers four parts of the automotive industry: touch, display, ADAS (Advanced Driver Assistant System), and touchless HMI. This report includes a PowerPoint file of over 550 pages and an Excel database. More than 600 companies working on automotive technologies are profiled in the report.

Thanks for reading,

Dr. Jennifer Colegrove and team

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About Touch Display Research Inc.

Touch Display Research, Inc. (https://TouchDisplayResearch.com) is a technology market research and consulting firm specializing in touch screen and emerging display technologies such as OLED displays, quantum dots, flexible displays, e-paper displays, ITO-replacement, Active pen, near-eye displays, smart windows, micro & mini LED, gesture controls, voice controls, and eye controls. Touch Display Research helps technology companies grow and connecting their technologies to the marketplace. We have been writing about OLED industry for over 10 years. We were the first company to publish Touchless Human-machine-interface report since 2014; we were the first company to publish Quantum Dot market reports since 2013. We were the first company to publish Active Pen market report, and ITO-replacement market report.  We have always been there to analyze new and emerging technologies. Touch Display Research provides reports, consulting, and due diligence to touch suppliers, display manufacturers, semiconductor companies, consumer electronics ODMs/OEMs, material suppliers, investors and venture capitalists. For report and consulting, please visit our website: TouchDisplayResearch.com. 

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